Ways to use trending audio on Instagram Reels with a Business account

So you want to access ‘better’ music on Instagram Reels as a business?

Let me set the scene: you’re a business on Instagram. You’re creating lots of content. You’ve seen social media gurus and creators shout about Instagram Reels. You go to make one and can’t wait to use Doja Cat’s latest song.

To be greeted with this:

No offence to any of these artists, but as we all know, trending audio is where it’s at when it comes to Reels!

So how can you get around this? Here are three ways to access ‘better’ music on Instagram Reels as a business:

Switch to an entrepreneur account

Subject to changes to how the platform works (yes, I’m looking at your Adam Mosseri), this is the most effective way to access Instagram’s full music library:

– View your profile page

– Click on ‘edit profile’

– Click on ‘category’ under ‘public business information

– Once here, you can search for entrepreneur

– Select done!

– If you want to hide this, return to edit profile

– Under ‘public business information’ select ‘profile display’

– Toggle the settings

This won’t change how your business account works. You don’t have to worry about losing access to Facebook Business Suite or other insights! 

Use trending original audio

‘Original Audio’ on Instagram is a great workaround for business accounts. This is music that other creators have uploaded or created which you can then use!

 How can you find trending, original audio? It’s simple:

– Open up Instagram

– Visit the Reels feed

– Scroll until you find audio with a little up arrow in the bottom left corner

– If it says ‘original audio’ you’re good to go!

– Click on it and choose to save for later or create now

All done!

Repurpose your TikToks

If you’re already creating on TikTok, another simple workaround is to upload your videos to Reels. However, be sure to remove all watermarks when uploading the video!

There are a few ways to do this, but my favourite is using SSSTikTok:

– Visit https://ssstik.io/en

– Copy the link from your TikTok

– Press download

– It will then choose to let you download with or without watermarks

So, there you have it! My three favourite workarounds for accessing better music on Instagram Reels as a business account. Of course, you can also create your own audio too, but that’s a whole other fun post!